The Heart Of Show Business With Alexia Melocchi
Information is power. From Mindset to Tactics to Implement- this is a deep dive into how Hollywood truly works with inspirational and empowering interviews of Business Leaders and Creators around the world. Get to know global creative and thought leaders from Hollywood and beyond as they share their knowledge and engage in unique conversations led by a successful Hollywood insider on navigating Show Business and making an impact in all areas of life. Explore the journeys that made a difference in the path to success of accomplished creatives and thought leaders around the world.
The Heart Of Show Business With Alexia Melocchi
Narrative Threads Binding Brands to Hearts
Imagine the power of a story so captivating it elevates a brand into an experience. That's the realm where Micki Pagano and Tony Parente of Branding build their business. Bringing their Madison Avenue savvy to the art of branded video storytelling as they went into a transition from traditional advertising to creating narratives that forge an emotional bond between brands and audiences. Micki presents "The Road to Beyond," her book that offers a profound reflection on the 9/11 events, reminding us of the healing nature of storytelling in the wake of tragedy.
Our conversation shifts to the essence of emotional connection in advertising — where each scene is meticulously crafted to resonate and achieve strategic aims for clients. Micki and Tony open up about the challenges and rewards of working with real people and the authenticity they bring to the screen, in stark contrast to professional actors. They also underscore the irreplaceable value of human insight in an increasingly AI-dominated content creation landscape, stressing that technology may be a tool, but the heart of storytelling is forever human.
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About your Host- Alexia Melocchi
Buy My Book - An Insiders Secret: Mastering the Hollywood Path
Alexia Melocchi - Website
The Heart of Show Business - Website
Little Studio Films - Website
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